A full month of content, ready before the month starts.
We learn your brand and your mission, then draft the video, images and hooks that carry it, laid out on a calendar you can see weeks ahead. Nothing goes out until you approve it.
- Wed reel · “The 3am enquiry”Needs your OK
- Thu carousel · Suburb guideDrafting
- Approved by Sarah · queued for MonScheduled
Everything starts with what you stand for
Before a single frame gets made, we sit down and write your brand out properly: how you talk, who you are talking to, and the thing the business is actually trying to build. That page becomes the brief every draft is measured against.
One intake, plain questions
Who you serve, how you sound, what you would never say. No brand workshop, no jargon, no homework.
A brand kit the studio follows
Tone, colours, fonts, logo lock-ups and the offers you want pushed all get loaded in, so the output looks like you and not like stock AI.
Every post points at the mission
If a draft does not move you towards the thing you told us you are building, it does not make the calendar.
- Tone: warm, plain, never salesy
- Colours, fonts and logo lock-ups
- Mission: make a first home feel less scary
- Words we never use, agreed with Sarah
One idea, drafted every way, waiting on your tick
The studio turns each approved angle into finished video, images and captions, then parks the lot in a queue. You skim, you approve, you edit or you bin it. The scheduler only ever touches posts with your tick on them.
Video and images made for you
Short-form video, thumbnails, stills and graphics get generated in your brand kit rather than pulled from a stock library.
One idea, every format
A single angle becomes a reel, a carousel, a still and a caption for each platform, instead of four separate briefs.
Nothing posts until you approve it
Every draft sits in a queue with approve, edit and bin next to it, and a person has to choose before anything reaches an audience.
Illustrative. We review what people actually watched, and last month’s strongest hooks become next month’s brief.
The parts that keep it running
Not a one-off content sprint. A calendar, a studio and a review loop that keep producing long after the first month.
Content dashboard and calendar
Every planned post, its format and its status sit on one screen, so you can see weeks ahead and know exactly what is still waiting on you.
Hook and retention engineering
The first line and the first three seconds get written, cut and rewritten on purpose, because that is where a post is won or lost.
Last month writes next month
We review what people watched, saved and replied to, then feed the formats that worked straight back into the next batch of drafts.
The other six
All seven servicesEvery one of them is built the same way, and runs the same way: a human approves every action before it happens.

Want a week of posts to look at?
Book a free discovery call. We will take your brand and your mission, draft a week of content onto the calendar, and you can approve, change or bin every single one.